2K Games and Gearbox have announced a crazy new sweepstakes for Borderlands 2. Given that the game was just recently ~10 on Steam, this will give plenty of new players the opportunity to win real money for virtual kills. You have to register on the Borderlands 2 Loot Hunt site to enter the contest, and each challenge you complete will give you an entry to the contest. Details here - you can also enter the contest by sending in a post card.
The Loot Hunt part of the contest starts on October 11. Even if you don't win the contest, if the community meets enough of the contest goals, everyone will unlock a special gun that's a part of the Loot Hunt contest. Some of the other prizes include Turtle Beach headsets, PlayStation Vita systems, strategy guides, and cash prizes.
Sony, Turtle Beach, Brady Games, Falcon Northwest, and NVidia are sponsoring the contest, giving away tens of thousands of dollars worth of "loot." The contest ends on 11/7.
Check out the video below for more information about the contest:
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